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GLENDALE, Ariz.—The dirt moves before the crowd stirs. A low tremor rolls beneath the chutes as a 1,500-pound bull slams its shoulder into steel, dust lifting in thin sheets under the desert lights. Cowboys lean quietly along the arena rails. Leather creaks. Rosin snaps. One rider bows his head in prayer. Another tests the flex in his glove. Eight seconds at a time, a sport once rooted in ranch work now unfolds beneath LED scoreboards, national TV cameras and sold-out c...
